Eng | The Art of Storytelling

Once Upon a Time, there was a very successful businessman who was among the best storytellers in all the land. He told stories to convey his vision, engage his team, motivate his clients and get commitments from his investors. He knew that his success was largely a result of his masterful storytelling because through stories he could connect emotionally and intellectually with people.

That man was Dale Carnegie. He recognized that storytelling was an essential ingredient for success and wrote a book about it called “How to Win Friends and Influence People.” His ideas and advice helped leaders everywhere master the art of storytelling to make meaningful connections and improve business outcomes – and everyone lived happily ever after — the End.

This White Paper will give you the tools to help make a narrative that will be artistic and engaging

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